About The Builder Coil
A builder's grimoire for modern development
What Is The Builder Coil?
The Builder Coil is more than just a blog – it's a living record of building software in public. Here, I document the journey of creating products, experimenting with agentic AI workflows, and sharing the lessons learned along the way.
The name comes from the intersection of engineering and magic – the coil as both an electrical component and a metaphor for the iterative, spiraling nature of software development. Each turn of the coil builds on the last.
What You'll Find Here
- Building in public: Real progress updates on projects like Chronomation
- Agentic experiments: Testing AI-assisted development workflows
- Engineering decisions: The reasoning behind technical choices
- Lessons learned: What works, what doesn't, and why
My Projects
This site – a builder's log and public devlog for Ball Lightning AB.
Multi-tenant content engine that turns work artifacts into blog posts and social content.
The parent company behind Chronomation and The Builder Coil. Software consulting and product development.
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